Territory portrait - Saint-Malo Agglomeration

Portrait of the territory – Saint-Malo Agglomeration

Conducted by the Tourist Development Agency, within the framework of the departmental tourist observation, the territory portraits offer a photograph of the frequentation and the movements of the tourists and the excursionists on a selection of Community of communes or agglomeration.

Portrait of the territory

of Saint-Malo Agglomeration

Orange Business Service has developed an innovative solution: Flux Vision Tourisme (FVT) that converts technical information from the mobile network into statistical indicators, in order to assess the attendance and mobility of customers, at the scale of territories and events.

The SPL Destination Saint-Malo – Bay of Mont Saint-Michel is a partner of the Agency for Saint-Malo Agglomeration.

In this context, the Agency has established the first Territory Portrait of Saint-Malo Agglomeration, thanks to data collected in 2021 by Orange.

The territory portrait presents:

  • the general framework of the territory (population, standard of living, employment, housing)
  • the tourism offer (heritage, accommodation, events, soft routes …)
  • the balance of annual attendance by day, stay …
  • the balance of other attendance (leisure facilities, accommodation).

The data concern tourists, excursionists, French and foreign overnight stays, age, profile of visitors (urban, rural, CSP, families, couples …). They provide information on the territory’s tourist activity, facilitate knowledge and identify possible levers for the development of local tourist activity.