Bien Vivre en Bretagne romantique (BVBR) is a citizen self-help group created in March 2020 during the confinement. Constituted as an association in August 2020, the founding idea of BVBR is to rely on citizen energies to move towards a real strategy of local development in collaboration with all the actors of the territory volunteers in areas as varied as the environment, sustainable consumption and good living.Initially, this self-help group was formed informally and then materialized through a Facebook group. Today, this group has more than 3300 subscribers living in the Romantic Brittany area. The second axis was the organization of a mobile market which allowed several producers to propose and market their goods despite the confinement and to the inhabitants to take advantage of local products which were delivered close to their homes. In a second time, a group of reflection of about thirty people gathering elected officials, representatives of associations, of the cultural and civil environment was constituted to prolong the dynamics of BVBR through a territory project carried by the citizens aiming at reinvesting the local. Bien Vivre en Bretagne romantique wishes to give the inhabitants the possibility to invest their environment and to give meaning to “living together”, as a real philosophy of life.