Classification and Quality

Total Quality Approach

Destination Saint-Malo Baie du Mont-Saint-Michel is more than 450,000 visitors welcomed every year.

• 11 expert holiday advisors at your service, ready to help you discover the region all year round. A reinforced and qualified team in season.
• 6 information offices in our destination; Saint-Malo, Cancale, Dol de Bretagne, Saint-Suliac, Saint-Coulomb & Combourg.

We are here to advise you before, and during your stay; available by phone, email, at the reception desk and live chat.

A question? Don’t hesitate… We’re here to inform you, with a smile!

The Destination Saint-Malo Baie du Mont-Saint-Michel has been awarded the QUALITÉ TOURISME mark in 2021.

The QUALITÉ TOURISME™ mark: what is it?

Created by the French Ministry in charge of tourism, it is the recognition of the continuous improvement approaches to service quality implemented by Tourist Offices. An audit is carried out every 5 years. It is a guarantee of trust and quality of service between professionals and visitors.

Category I commitments :

• provide you with an easily accessible reception and information area
• facilitate your procedures
• offer you free access to WiFi
• be open at least 305 days a year, Saturdays, including Saturdays, Sundays and public holidays during the tourist season
• Answering your mail all year round
• Providing a permanent reception service staffed by people who speak at least two foreign languages
• Providing tourist maps, maps and tourist guides in paper form
• to give you access to its website in several languages, dedicated to and adapted for consultation via on-board media
• to broadcast its tourist information, also in paper form, translated into at least two foreign languages, relating to all classified tourist accommodation, including at least the name of the establishment
  , postal address, e-mail address, website address, telephone number and classification level;
  monuments and cultural, natural or leisure tourist sites, which may include an indication of user charges,
  periods and opening times to the public, website and postal telephone contact details;
  events and activities; emergency telephone numbers.
• update its tourist information
• display emergency telephone numbers outside
• present the full range of qualified accommodation in its area of operation for all customer groups
• give you access to classified accommodation availability
• handle your complaints and measure your satisfaction
• provide a tourist information service incorporating new information and communication technologies;<(social networks, mobile telephony, geolocation...)
• Comply with the requirements of the Qualité Tourisme mark
• guarantee the reliability and timeliness of information on the local tourist offer

Our Quality commitments:

• a personalised welcome
• qualified, clear and accurate information,
• skilled staff ready to listen to you
• a comfortable place to stay
• a consideration of your opinions and handling of your complaints
• continuous improvement of services and facilities

Stay advisors :

• are available and attentive to every request
• give a warm and courteous welcome
• provide accurate and comprehensive information on the services offered in the destination and on local tourist activities
• have impeccable dress and behaviour
• constantly improve the reception service based on the quality indicators put in place

Information and services available

• Local documentation: map, accommodation, leisure activities, events, maps… in several languages
• information on the main destination and the region
• local weather for several days
• tide times
• transport (bus, train, boat)
• programme of events
• sale of various items (posters, books, souvenir medals, walking and route maps)

Tourist office tools

• online booking access
• a 24-hour touch-sensitive shop window in Saint-Malo and Saint-Coulomb
• an accessible and mobile-first website
• a live-chat
• a mobile application

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The Tourist Office is committed to an ecotourism approach and raises visitors’ awareness of respect for the environment: coastal outings with a naturalist guide, dematerialised information, information on public transport…

Interested in Sustainable Tourism? Don’t hesitate to consult the Comité Régional du Tourisme Bretagne, whose aim is to do everything possible to strike a balance between the economic, social and environmental aspects of the tourism economy.