Projects and Development Division

• To ensure the development and coherence of the tourism offering across the area of jurisdiction: on the communities of communes of the Côte d’Emeraude, Pays de Dol et de la Baie du Mont-Saint-Michel, Bretagne Romantique and Saint-Malo Agglomération (71 communes).
• To be the partner for the implementation of tourism development strategies of the communities of communes, communauté d’agglomération and communes.

Development and planning:

• [Organise and develop] the tourism offering at the destination.
• [Coordinate], with Dinan Agglomération, the integrated strategy for the Cap Fréhel – Saint-Malo – Mont-Saint-Michel Bay Destination: definition of a shared programme of actions and operational implementation.
• [Develop]the strategy for the Destination Contract for Le Mont-Saint-Michel and its Bay: definition, in conjunction with Normandy, of a shared programme of actions and operational implementation
• [Support]the implementation of public tourism projects and development studies by municipalities and communities of municipalities and conurbations.
• [Support]the implementation of private projects (technical assistance, marketing, standards and regulations, fund-raising, qualifications and professionalisation, etc.).
• [Develop and promote]hiking: set up a network of long and short hiking trails and local loops. Definition of routes, departmental classification (PDIPR), signposting, costing, hiking guides, flyers.
• [Coordinate] the cycling scheme throughout the Destination in order to create a territorial network. Definition of routes, signposting study, development of services, accompanying leaflets ….
• [Implement] tourist signage for public and private partners: directional signposting, Local Interest Signposting (SIL), image panels, etc. Regulatory study, technical implementation file, costing, implementation monitoring
• [Enhance] the heritage: support for local authorities in implementing their local projects.

Quality initiatives:

• [Supporting] accessibility (disability) and obtaining the Tourism and Disability label for tourist facilities of professionals and local authorities. Diagnostics, recommendations for improvements, etc. to obtain the label.
• [Raising awareness, training] socio-professionals in digital technology to improve the performance of their business, using digital tools.
• [Introduce]and promote tourism labels: Accueil vélo, Étape Rando Bretagne, Atout France classification, Ville et Territoire Vélotouristique…
• [Observe]economic tourism activity: take stock of the destination’s accommodation and leisure facilities.